Last year I did an experiment: I logged every book I read, complete with tags about timing, subject matter, fiction or non-, andf themes, in Google books. This was inherently satisfying to my curiosity (63 books last year, 24 of whiuch were non fiction), but was lacking something I’m interested in: a recommendation feature.
During the year, I discovered I could also log my books in Facebook, in a service that does have a recommender feature based on ratings (but no tags, sadly–I know, I should have just used librarything in the first damn place). Thus I entered the exciting world of LivingSocial, which accepts ratings for books, albums, movies…and restaurants.
While I haven’t bothered too much with the music recommender service (though I should try, since my taste is all over the place), but I have found the book service and the movie service to be quite exciting–I’ve seen lots of books and movies I want to read/see. So when I noticed last night that they also had a restaurant section, I was cautiously excited: I love food and I am always looking for places to try, but I suspected that it might be a US-only service. It’s not, but I still wouldn’t recommend it to anyone, mostly because it doesn’t take into account the differences between books/movies/albums and restaurants:
- Availability of large, relatively comprehensive catalogues: There are a wide range of relatively-comprehensive online catalogues for books and movies–think Amazon or LibraryThing. The same is not true for restaurants: there may be listings in the local yellow pages for some towns, some of which may be available online, but these listings would be difficult to harvest and far from comprehensive. As a response to this, Livcingsocial will actually allow you to add your own restaurant listings, but only after you have rated 20 restaurants. If you don’t do a lot of travelling, and your city doesn’t have any restaurants listed, this could be a bit difficult.
- Location dependence: Subject to availability, playing equipment and local censorship laws, books/movies/albums may be enjoyed anywhere. Restaurants, however, are only really available to those living or travelling (let’s be generous) within say 100 km (60 mi) of the restaurant’s physical location.
- Amount of information required to make a decision: Everyone has certain requirements of their entertainment, for example: some people find swearing offensive, some people dislike science fiction intensely, some people cannot abide restaurants that won’t take bookings, some people are vegetarian. Recommendations for books/movies/music are more likely to meet people’s requirements (going back to our example those who dislike science fiction will universally rate it lower, thus feeding each other’s recommendations) and even if they don’t, it is much easier to find out ahead of time that they are bad (in the example of swearing parental advisory stickers are a good clue). In the case of restaurants, however, there are more paramters in play (food, service, noise level, ambiance, wheelchair accessibility, child-frioendliness, diaetary requirements) and this type of thing is harder to tease out in a five point rating, and often harder to discover before making the time investment to actually go to the restaurant.
The restaurant recommender is based on the same principles as the other recommenders, the amazon style “people who liked x also liked y, and you like x so you will probably like y”. My experience with it, however, was quite frustrating: I rated a significant number of restaurants (not without some difficulty, as there aren’t that may listed in Melbourne, so I had to go to other cities I had lived in), and then clicked on “recommendations”. Most of the recommendations were for restaurants in the US, and there was no way to generate recommendations for a a specified geographic region. If I were travelling to the US any time soon, this might be helpful if I were going to the specific cities where restaurants were recommended for me, but generally speaking, these recommendations are useless.
The problem here is that a model that works well for small physical items has been applied to experiences, and it simply doesn’t work–making the user experience clunky and ultimately frustrating, possibly more often than it is helpful. LivignSocial would have been better to stick with wine!
Have you ever tried a product or service from a company that did other things well only to be disappointed?