Dana’s user experience blog

Today, there is a special section of the Guardian on digital academic libraries. It covers a wide range of perspectives, and is probably worth a read if you’re interested in academic libraries, digitization, digital preservation, or student habits.

I have to take issue, though, with ‘Academia’s big guns fight the ‘Google Effect”. The definition of ‘Google effect’ given in this article, and apparently coined by one Tara Brabazon, is ‘a tendency towards mediocrity’. The article goes on to accuse students of information illiteracy, and point out that they like to use Google for everything, which gives them less-than-academic results. Attempts to provide good academic-resource search engines are touched upon, as is Google Scholar (which is ‘acceptable’, but ‘too broad’ according to Professor Brabazon.

There is actually an excellent study (see ‘British library and JISC’ on this page) about information literacy skills of the current generation of university students which is the basis for much of another article in the series. That study found that undergraduates are not necessarily as information literate as they are perceived to be, and that they use “shallow” searching and don’t really read online (but neither, necessarily, do their older counterparts).

I’m not arguing with the results of that study — it seems pretty sound to me. I suspect, however, that the thing that has changed with the ‘Google generation’, though, is not actually their information literacy, but their ability access information without strong information literacy skills and/or the help of a librarian. Google, having a very simple user interface, and great results ranking, has made it easy for the average person to find answers to their questions on the internet. It has also shown users that it isn’t necessary to jump through hoops, understand boolean search, or wade through pages of results to find information.

The mediocrity Professor Brabazon has termed the Google effect arguably does not apply so much to her students, who I suspect are much the same as always, but to the information interfaces they are forced to use to locate scholarly materials. It is understandable, I think, that students prefer to spend time on their assignments reading and writing, and now they have tools which to them appear to let them bypass the cumbersome, splintered interfaces of academic journals. There is an information literacy problem here, but it is far from “whippersnappers these days not knowing how to use our journal databases”; it is the twofold problem of the proliferation of self-published non-authoritative easily accessible material that is the internet, and the vastly superior search technologies available to sift through that material.

If Professor Brabazon and her colleagues want to encourage young people to use scholarly resources the answer is not to lambast them for being mediorce (when likely they are no different to those who have come before them), nor to throw up their hands in disgust; the answer is to improve search interfaces and online access to academic materials so they can compete with Google, or (in my opinion the more likely solution) encourage widespread use of Google Scholar.

The ‘Google effect’ as I see it is not ‘a tendency toward mediocrity’ in students, it is an exposure of the dire mediocrity of the interfaces and search process for academic material. Google has democratized information searching, and made it possible for the average untrained adult to find information — academic publishers and other information providers need to catch up by providing seamless, well-ranked searches (again most likely through Google Scholar), and at least for those who are subscribers to their resources (either individually or through their institution)* make the results available with a single click. The alternative to this will not be improved information literacy skills, people are not going to learn something more difficult if they believe the tools they have will do an adequate job. I hope the end result of the Google effect will be a trend away from mediocrity–the mediocrity of academic information interfaces–and toward usable information search interfaces for all kinds of materials.

*Agruably, these results should be more widely available than that, but this post is not about the merits of open access, and academic publishers are not likely to change their access model so radically any time soon.

This post is another of the reasons why I have been ignoring this blog: I struggled to get into podcasts at all. According to this “learning styles” test (which may or may not mean anything), I should not be averse to receiving my information in an auditory/verbal format — I fall right in the middle of the verbal/visual scale (and indeed, I often listen to the TV while I am surfing the net, cook while talking on the phone, and listen to music at work). And yet, somehow, podcasts feel cumbersome and inconvenient. Nonetheless, I managed to find this podcast describing usability testing methods and when to use them (mp3, time unknown — less than 10 minutes, size unknown), and this one about folksonomies, taxonomies and metadata (an interview with Karen Loasby from the BBC — mp3, 18 minutes and 20 seconds, 8.6MB), both from the User Experience Podcast.

So why did I find podcasts so hard? For me, I think the problem is affordances (the properties of an object that dictate what you might do with it). Podcasts are hard to search for, and it is almost impossible to tell before you listen to a podcast from an unknown creator whether you will find it interesting or not (partly because the blurbs written about podcasts are near-universally unhelpful). Of course, if I were using podcasts “correctly” (i.e. finding ones I liked and subscribing to them) this would not be such a problem but I don’t have time to listen to podcasts — and this is another affordance problem: I can read very, very quickly, and I would absorb most of the information in a podcast much faster from reading it than listening to it. What’s more, if I am listening while I sit in front of a computer, I am inclined to attempt to do other work while listening, and then I lose the thread of the podcast.

Away from the computer, though, I could believe that podcasts might come into their own; in theory I could download interesting radio shows or documentary podcasts onto my shuffle and listen to them at a time of my choosing — even away from the internet (for me, the example that springs to mind is while travelling in a car — I get very carsick if I read as a passenger). Podcasts are also useful where they contain information that users already know exists — podcasts of lectures would make a great alternative to lecture notes for visually impaired students, or those with reading difficulties, or those who simply learn better from auditory material. They could also be a lightweight way for me to catch up on the things I necessarily miss at conferences because something I want is going on in another room — these “known item” uses sidestep the search problem.

So in terms of user experience, when are podcasts a good idea?

• When your users generally have a high speed internet connection, because podcasts are much larger than text files and users hate waiting for content to download
• Only if you are prepared to label each with a good blurb, length, and file size
• When the content is something that natively appears in an auditory format, such as lectures, radio broadcasts, conference presentations, concerts, etc.
• When you know you have users who find text hard to access, and you want to offer an alternative to a screen reader
• When your users already know your content exists so they don’t have to search for it using a non-google search interface (while iTunes’ podcast search is fairly effective it also means downloading and installing 3rd party software, which your users may not be able to do at work, or in the lab, for example).
• When you are doing it purely for your own enjoyment, and (like so many bloggers) don’t really mind what audience you have, if any.

Used well, podcasts can almost certainly make for better user experiences for students, conference-goers, radio-listeners and the like, however for vital information, they should be an alternative way to get information, not the only way. And me? I think I prefer to read my blogs, thanks anyway.