Merely tasty is one of the 23 Things I sort of don’t get. It’s not that I can’t see a lot of use for an online bookmark storage site, it’s the social part that I find a bit confusing. Sure, I can share my bookmarks (and check out the links in the sidebar for some more focused resources), and there is hype and hotlists and I can even look at the bookmarks of people who have bookmarked the same thing as me, but it doesn’t seem especially social.

I’m going to use some fools rhetoric here, and provide the definition of social:

pertaining to, devoted to, or characterized by friendly companionship or relation


living or disposed to live in companionship with others or in a community, rather than in isolation

These are the only two out of approximately 8 definitions that could conceivably have anything to do with, but really, the links are pretty tenuous. There is no scope on, as it exists at present, for any real interaction — I can’t comment on others’ bookmarks, I can’t find and contact people with similar bookmarks to me, I can only add my own bookmarks, and look at others’ bookmarks. And really, those two things are both pretty useful, especially when using for a project or a teaching aid–but they aren’t social. isn’t about community building or support, and it certainly isn’t about companionship — it’s about knowledge sharing, as far as I can see (though I am willing to be corrected on this point).

There are things has right, notably the tags and being able to save and share bookmarks online. It’s pretty useful to be able to subscribe to a feed of someone’s bookmarks, especially if you’re working closely with them. And with the browser plugins, it’s really easy to ‘save’ a site to your bookmarks.

There are things (besides touting itself as social bookmarking service) that has wrong, though. First and foremost is the name — besides it not having anything to do with the service provides, who can remember where the dots go? (They also make it a hard name to type). Another failing is that uses a different tagging convention to every other piece of software I have ever used: tages are space separated, where most are comma separated. Not only does this break a convention that users are accustomed to, thereby making things harder, it also makes my tags less likely to match the tags of others when talking about the same thing simply because we are likely to use different conventions for replacing the space (while I might use hyphens, they might simply run the words together). Causing a tag mismatch also seems to defeat the purpose of the site, somewhat, because finding other interesting links is dependent on sharing tags. is an example of a site that fulfills a need (online storage of bookmarks) with a few added features (tagging, sharing), but that doesn’t quite live up to its own press. It’s good at what it does, but it isn’t great, and it certainly isn’t social.


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