Kartoo was clearly not for many users at all

Phil Bradley posted on Saturday that Kartoo, the visual search engine I blogged about as part of the 23 Things programme, is gone.

Back when I posted about Kartoo the first time, I mentioned a number of reasons why it might actively alienate some users, including its treatment of culture and gender–this isn’t a good start for a search service trying to break into a market that already has such clear dominance (Google accounted for about 70% of all searches in December, and is working to expand its range of services and thus its market share).  Had Kartoo really offered something interesting, then it could have attracted continuing use from those it didn’t offend at first sight, but like I and many of my fellow travellers on the 23 things program discovered back in 2008, Kartoo also didn’t offer anything interesting or useful in its interface or its results (and in fact it was downright hard to use).  Given how much you have to offer to break habits that work for users, Kartoo fell far short of the mark, and while I’m not so convinced that it had nothing to offer that I’m glad its gone, I’m not surprised either.

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